有悠 asked in 社會與文化語言 · 1 decade ago

這一段英文誰能幫幫我翻譯 我自己翻的也看不懂 <急

Although some early pionecrs like Bill Veeck communicated well with their customers through informal contacts, letters, and speaking engagements, Matt Levine is the individual most often credited with formalizing customer research in the sport industry. Like Veeck, Levine was well aware that there were marketing variables other than winning and losing. Employed as a consultant by the Golden stare Warriors in 1974 and given thee goal of increasing attendance, Levine developed what he termed an &ldquo;audience audit&rdquo; to capture demographic and psychographic information about fans attending games (Hardy, 1996). Levine was also a pioneer in using intercepts (one-on-one- on-site interviews) and focus groups (discussion groups involving to 12 individuals with similar characteristics discussing a predetermined agenda) togather marketing information for professional sport franchises.

Update:

可以白話一點的....讓大家都比較看的懂得那種~~~~

2 Answers

Rating
  • Lv 5
    1 decade ago
    Favorite Answer

    Although some early pionecrs like Bill Veeck communicated well with their customers through informal contacts, letters, and speaking engagements, Matt Levine is the individual most often credited with formalizing customer research in the sport industry. Like Veeck, Levine was well aware that there were marketing variables other than winning and losing. Employed as a consultant by the Golden stare Warriors in 1974 and given thee goal of increasing attendance, Levine developed what he termed an “audience audit” to capture demographic and psychographic information about fans attending games (Hardy, 1996). Levine was also a pioneer in using intercepts (one-on-one- on-site interviews) and focus groups (discussion groups involving to 12 individuals with similar characteristics discussing a predetermined agenda) togather marketing information for professional sport franchises.

    翻:

    儘管一些早期pionecrs像比爾威克溝通與他們的客戶通過非正式接觸,信件,演講,馬特萊文是個人最經常記入正式客戶研究的體育產業。威克一樣,萊文非常清楚,有營銷變量以外的勝負。聘用為顧問,由金盯著勇士隊在1974年給你的目標提高就學,萊文開發出了他稱之為“受眾審計”捕捉人口學和心理學有關的球迷參加遊戲(哈,1996年)。萊文也是先驅使用攔截(單對單對單場面試)和焦點小組(小組討論,涉及到12人具有相似特徵的討論預定的議程 一起營銷信息職業體育的專營權。

    希望對你有幫助

  • Anonymous
    6 years ago

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