"It is quite possible that the first modern infomercial series which ran in North America was on San Diego-area television station XETV, which during the 1970s ran a one-hour television program every Sunday consisting of advertisements for local homes for sale. As the station was actually licensed by the Mexican government to the city of Tijuana, (but the station broadcasts all of its programs in English for the U.S. market), the FCC limit at that time of a maximum of 18 minutes of commercials in an hour did not apply to the station."
"Infomercials proliferated in the United States after 1984 when the Federal Communications Commission (FCC) eliminated regulations that were established in the 1950s and 1960s to govern the commercial content of television."
"In Britain, teleshopping was pioneered in 1979 by Michael Aldrich who demonstrated real-time transaction processing from a domestic television and subsequently installed many systems throughout the UK in the 1980s."
"Since the early 1990s, sign-offs have become increasingly rare in developed countries, as most now feature 24-hour networks that air content at all hours of the day and night; in many areas, the time during which a station was formerly off air has now been assigned to the broadcasting of infomercials. However, sign-offs still occur at some television stations in the United States (mostly low-power, UHF, or small-market stations) at the weekend or during routine transmitter maintenance requiring a shut-down (as of late, for instance, for HDTV), and more often in Canada. In Canada however, the CBC discontinued sign-offs in favour of 24-hour programming in October 2006."
"Some stations that sign off over-the-air continue to feed local cable TV companies' programming via a fiber optic direct line to the cable headend during the time of sign-off; usually this consists of either the station's regular schedule, or an unadulterated network feed of the network's overnight programming without local advertising, such as the case of WKTV. Some stations that have their own weather departments will display an image of their weather radar with a summary of the forecast for the local area. By doing this, the station does not have to pay for TV programs which very few people are watching. Some stations air paid programming, such as informercials."
· 9 years ago