Is it better to sell direct to customer or indirect through a retailer?
Why do many companies like Proctor & Gamble only sell through retailers?
- High HarryLv 41 decade agoFavorite Answer
because it is more cost effective. Retailers agree to buy 'X' amount of product at a given price. They then mark up the item to achieve their own profit. The manufacturer can focus on what they do best...making the product..