Anonymous asked in Business & FinanceOther - Business & Finance · 1 decade ago

Is it better to sell direct to customer or indirect through a retailer?

Why do many companies like Proctor & Gamble only sell through retailers?

1 Answer

  • 1 decade ago
    Favorite Answer

    because it is more cost effective. Retailers agree to buy 'X' amount of product at a given price. They then mark up the item to achieve their own profit. The manufacturer can focus on what they do best...making the product..

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