Skin bleaching and tans; opinions?

why is it that when black people or other races bleach their skin to become lighter, people say its self hate but when white people risk getting skin cancer to make themselves tan its not made a big deal out of? im just wondering since it doesnt make sense because both things are equally harmful to your skin and... show more why is it that when black people or other races bleach their skin to become lighter, people say its self hate but when white people risk getting skin cancer to make themselves tan its not made a big deal out of? im just wondering since it doesnt make sense because both things are equally harmful to your skin and your changing your appearance because its what you think is considered "beautiful".
Update: btw this question is definitely not made to be racist in any way
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