Anonymous
Anonymous asked in 社會與文化語言 · 1 decade ago

徵求英文翻譯,請不要用翻譯軟體

Mass media and health promotion

What is the role of the mass media in promoting the health of the public?

There are greatly divergent viewpoints on this issue.

On one end there are those who believe that if only we could get the right message to the right people in the right way at the right time, then even the most intractable public health problem would yield.

The golden bullet of this approach is the catchy slogan (e.g., just say no!), and the applicator is not a hypodermic needle but a television set.

On the other end are those who believe the mass media to be a malevolent force that is actually a barrier to health education.

Media institutions are presumed to be driven by profit and the need to round up the greatest number of consumers to sell to advertisers.

Consumption is viewed as the germ that undermines the health of the public, and the business of television is the vector through which it is transmitted.

This perspective argues that media outlets exist primarily to meet the needs of the advertisers by stimulating higher levels of consumption.

Public service is a very low priority.

A third argument is that mass media have no effect on individual behavior.

This “null effects” hypothesis suggests that the media strictly reinforce rather than shape public opinion and individual behavior.

The mass media are viewed as part of the general environment but not as change agents or targets of change.

Each of these perspectives has serious drawbacks.

The first is based on questionable assumptions that lead to interventions with little value, the second leads to an unproductive nihilism, while the third perspective has little credibility and is clearly contradicted by recent mass communication research.

The appropriate role of the mass media in addressing public health issues must be found in a broadly manufactured middle ground.

There is no denying that the mass media have moments of brilliance.

Hill street blues and Cagney and Lacey on alcoholism o, St.

我已經翻過,不過不太順!想請求幫忙翻譯(我不要線上翻譯的!)

Update:

其實下面還有文章

很感謝大家的幫忙

2 Answers

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  • 1 decade ago
    Best Answer

    翻粉久, 盡量合乎口語化的說法, 但最後一句翻的不好, 我如果有找到再補充給你 ~~ 參考如下:

    Mass media and health promotion

    What is the role of the mass media in promoting the health of the public?

    There are greatly divergent viewpoints on this issue.

    On one end there are those who believe that if only we could get the right message to the right people in the right way at the right time, then even the most intractable public health problem would yield.

    大眾傳播媒體與健康的推銷

    大眾傳播媒體在推銷大眾健康的角色是什麼?

    在這一個體材, 有一些很大分歧觀點。

    在一個結論有一些人相信,如果我們能夠提供正確的將訊息給正確的人在這些正確的方法用在正確的時間上,然後甚至最棘手難處理的大眾健康問題可能有結果產生。

    The golden bullet of this approach is the catchy slogan (e.g., just say no!), and the applicator is not a hypodermic needle but a television set.

    On the other end are those who believe the mass media to be a malevolent force that is actually a barrier to health education.

    那些易記的廣告詞接近像一個彈丸般的大小 (如: 就說不!!), 適用的人不是像注射針頭的大小而是像一台電視組那麼大

    而去相信大眾傳播媒體所帶來的惡意影響力是最終消費者; 通常他們(大眾傳播媒體) 就像是作一些健康教育的障礙物

    Media institutions are presumed to be driven by profit and the need to round up the greatest number of consumers to sell to advertisers.

    Consumption is viewed as the germ that undermines the health of the public, and the business of television is the vector through which it is transmitted.

    This perspective argues that media outlets exist primarily to meet the needs of the advertisers by stimulating higher levels of consumption.

    Public service is a very low priority.

    媒介團體是藉由宣傳活動與刊登廣告手法去銷售去集中最多消費者成員以達到他們的利益

    消費是一種觀點如萌芽一般; 逐漸破壞大眾的健康, 經由電視事業著個傳播的媒介傳達出去

    媒體的行銷通路存在著根本上這種觀點是有爭議性的, 他們經由這樣高水準的促銷手法去達到需要的廣告客戶; 公眾的事業是一種非常低水準的考慮 (不列入第一順位的考慮)

    (繼續~~ 系統拒絕我字體大多, 分批 ~)

    2009-09-25 21:54:07 補充:

    第三方的爭議是大眾傳播媒體沒有特有的作用的效果, - 這是"沒有效果"的假設性建議; 媒體僅僅強化在刺激而不是分享大眾意見與特有的作用 ; 大眾傳播媒體是一種普通娛樂觀點的一部分, 但無法如改變媒介的方式或改變對象

    (繼續~)

    2009-09-25 21:56:30 補充:

    每一個這樣的觀點裡有一種嚴重的不利條件

    第一是基本在於不確定與帶有只有一點點價值的假設去引導干預(消費者), 第二是去引導一個沒有結果的虛無主義, 然而第三觀點是有一點點的可信度是經由近來的大量網路傳媒的探討無疑地互相牴觸

    (繼續~)

    2009-09-25 21:57:14 補充:

    大眾傳播媒體的適當角色在於處裡事情的技巧; 在大眾健康這個主題必須明顯的被注意到有一種被捏造模糊的中間地帶

    大眾傳播媒體出眾的沒有被拒絕的時刻

    Hill street blues and Cagney and Lacey on alcoholism o, St. (這一句應該不是這篇文內容, 我就沒翻譯了)

    Source(s): hard translated by myself ~~
  • Lv 5
    1 decade ago

    翻:

    大眾媒體和健康促進

    什麼樣的角色大眾媒體在促進市民的健康?

    有很大不同的觀點在這個問題上。

    在一端也有一些誰相信,只要我們能找到正確的信息給合適的人以正確的方式在恰當的時間,那麼即使是最棘手的公共衛生問題將產生。

    金色的子彈這種做法是吸引人的口號(例如,只是說不!),而且噴頭不是注射針,但一台電視機。

    另一端是那些誰相信傳播媒介是一個惡毒的力量,其實是一個障礙健康教育。

    媒體機構推定為受利益驅動和需要總結盡可能多的消費者出售給廣告客戶。

    消費被看作是細菌,破壞了公眾健康和商業電視是媒介,通過它的傳播。

    這種觀點認為,媒體存在的主要目的是滿足客戶需要,通過刺激消費水平較高。

    公共服務是一個非常低優先級。

    第三個說法是,大眾媒體沒有任何影響個人行為。

    這種“空效應”假說認為,媒體的嚴格加強而不是形成公眾輿論和個人的行為。

    大眾媒體被視為部分一般環境,而不是變革的推動者或目標的改變。

    每個這些觀點存在嚴重的缺陷。

    第一個是基於假設的問題導致的干預沒有什麼價值,第二導致了非生產性虛無主義,而第三個觀點毫無信譽,而且顯然違背最近的大眾傳播研究。

    適當的作用,在大眾傳播媒介解決公共健康問題,必須找到一個具有廣泛生產的中間立場。

    沒有否認,傳媒輝煌的時刻。

    希爾街的布魯斯和警花對酗酒澳街

    希望對你有幫助

    Source(s):
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