Why do women say they're under pressure to look good?

Aren't men under pressure to look good too? How can that be used as a reason why women have it harder in life? Either they put in the effort they want to look good, or they can be like men, not put in the effort, and then watch the opposite sex pass them by. Why are women always complaining about things... show more Aren't men under pressure to look good too?

How can that be used as a reason why women have it harder in life? Either they put in the effort they want to look good, or they can be like men, not put in the effort, and then watch the opposite sex pass them by.

Why are women always complaining about things they bring on themselves?

(And don't use the media as an excuse. Men in the media are either well defined, good looking guys, or fat, stupid baffoons. You think that doesn't affect our self-images?)
Update: Yes, my avatar is Dr. Stephen T. Colbert, DFA :D
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