what is mean by SWOT ? in marketing?

thank you ?

3 Answers

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  • 1 decade ago
    Favorite Answer

    SWOT analysis is the company analysis in term of internal and external perspective.

    Strength and weakness ... are about what's good or bad in the company from internal perspective.

    Opportunity and Threat ... are what affects the company from external perspective in term of good things and bad things.

  • Anonymous
    5 years ago

    SWOT stands for Strengths, Weaknesses, Opportunities, Threats. It is a guide to follow when doing a feasibility study of a new product launch or a marketing campaign. PEST stands for Political, Economical, Social and Technological. It is also a type of feasibility study mantra. You can assess the Political impact of a new campaign etc. Both would be used in the sense of "A swot analysis" or a "pest analysis".

  • ?
    Lv 7
    1 decade ago

    The noun SWOT has 1 sense:

    1. an insignificant student who is ridiculed as being affected or studying excessively

    Familiarity information: SWOT used as a noun is very rare.

    • SWOT (verb)

    The verb SWOT has 1 sense:

    1. study intensively, as before an exam

    Familiarity information: SWOT used as a verb is very rare.

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