What does 7:03 signify in Death Cab's A Lack of Color song.?

In one of the lines of Death Cab for Cutie's song A Lack of Color, Ben Gibbard sings about calling at 7:03 (full song lyrics below). Every single line of his music has it's own meaning, and I am very curious to know why he chose 7:03. And when I see you I really see you upside down But my brain knows... show more In one of the lines of Death Cab for Cutie's song A Lack of Color, Ben Gibbard sings about calling at 7:03 (full song lyrics below). Every single line of his music has it's own meaning, and I am very curious to know why he chose 7:03.

And when I see you
I really see you upside down
But my brain knows better
It picks you up and turns you around
Turns you around
Turns you around

If you feel discouraged
When there's a lack of color here
Please don't worry lover
It's really bursting at the seams
Absorbing everything
The spectrum's A to Z

This is fact, not fiction
For the first time in years
All the girls in every girlie magazine
Can't make me feel any less alone
I'm reaching for the phone

To call at 7:03
And on your machine, I slur a plea
For you to come home
But I know it's too late
I should have given you a reason to stay
Given you a reason to stay
Given you a reason to stay
Given you a reason to stay

This is fact, not fiction
For the first time in years...
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