How many puffs in one cigarette?

My brother will hear a cha-ching ! everytime he takes a puff of his 100m Salem , I'm driving it home to him , as to how he is just burning up his cha-ching :)
I think I counted ten , for the one I just counted....we both need to get a life, but mostly him :D
Update: No Kat , I have never smoked , this post was a bit humorous atempt at getting my brother
( who does smokes) to understand how costly this bad habit is to him , he is motivated my $$$ only , his belief is that he is indistructable ;)
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