why did the sci fi channel change its abbreviation?

sci fi is now syfi ? why is that?

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  • Timbo
    Lv 7
    1 decade ago
    Favorite Answer

    Their reason was because scifi genre of a show. They want to get out of that genre name and call themselves Syfy now.

    Basically those of that are not thrilled of the name change, figured its going to give them a more broader area to show movies and shows that are not related to scifi genre...good example of whats already on there...wrestling...its not scifi and shouldnt be there. I pretty much given up on watching scifi...i mean syfy. All the good shows are long gone, going to give the new Stargate series a chance but probably watch it from hulu.com instead. Been sticking to channel called Chiller now.

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    Here is their reason behind it, this is from the wiki

    On March 16, 2009, Sci Fi announced that it would be changing its name to Syfy, to end confusion over how to capitalize and stylize their name and as part of an on-going rebranding effort. Network officials also noted that, unlike the generic term "sci fi" which represents the entire science fiction genre, the term "Syfy" can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. The only significant previous use of the term "Syfy" in relation to science fiction was by the website Syfy Portal, which became Airlock Alpha after selling the brand to NBC Universal (represented by a shell company) in February.[5] Reaction to the new name has been largely negative.[6][7] The new name took effect on July 7, 2009.

    http://en.wikipedia.org/wiki/SCI_FI

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  • Anonymous
    1 decade ago

    It is a "rebranding," as Timbo has said.

    NBC is the owner of SciFi (I kinda liked that name) and NBC is owned by RCA which is owned by General Electric which also owns Universal, which owns USA-TV network. NBC/RCA/GE also owns MSNBC, too.

    So far, I have liked the new SciFi/SyFy show "Warehouse 13" and I've always liked "Eureka," too. So I do watch SyFy, just never when they have wrestling! That's a dumb move on their part - having wrestling!

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  • Anonymous
    1 decade ago

    syfy not syfi as you wrote. like timbo said go to chiller much better stuff . wresting is for losers go to chiller

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