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A Coca-Cola advert from the 1890s
Product / Pricing / Promotion
Distribution / Service / Retail
Advertising / Branding
Direct marketing / Personal Sales
Product placement / Publicity
Sales promotion / Sex in advertising
Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth
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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. 
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image" . For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags, billboards and mail or post. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
1.1 Mobile billboard advertising
1.2 Public service advertising
2 Types of advertising
2.1.1 Covert advertising
2.1.2 Television commercials
2.1.5 Media and advertising approaches
3 Criticism of advertising
3.1 Hyper-commercialism and the commercial tidal wave
3.2 Advertising and constitutional rights
3.3 The price of attention and hidden costs
3.4 Influencing and conditioning
3.5 Dependency of the media and corporate censorship
3.6 The commercialisation of culture and sports
3.7 Occupation and commercialisation of public space
3.8 Socio-cultural aspects: sexism, discrimination and stereotyping
3.9 Children and adolescents as target groups
3.10 Opposition and campaigns against advertising
3.11 Taxation as revenue and control
5.1 Global advertising
6 Advertising research
7 See also
10 External links
Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.
As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailo