[英文]請幫英翻中喔~

Using Information Technology and the Internet

The arrival of new technology often gives a company the opportunity to develop new business strategies to consolidate a fragmented industry. Amazon.com and eBay, for example, used the Internet, and the associated strategies e-commerce makes possible, to pursue a cost-leadership model and consolidate the fragmented auction and bookselling industries. Before eBay, the auction business was extremely fragmented, with local auctions in cities being the principal way in which people could dispose of their antiques and collectibles. By harnessing the Internet, eBay can now assure sellers that they are getting wide visibility for their collectibles and are likely to receive a higher price for their product. Similarly, Amazon.com’s success in the book market has accelerated the consolidation of the book retail industry, and many small bookstore have closed because they cannot compete by price or selection. Clear Channel Communications, profiled in Strategy in Action6.1, used many of the strategies discussed above to become the biggest radio broadcaster in the United States. The challenge in a fragmented industry is to figure out the best set of strategies to overcome a fragmented market so that the competitive advantages associated with pursuing one of the different business models can be realized. It is difficult to think of any major service activities-from consulting firms to businesses satisfying the smallest customer need, such as beauty parlors and car repair shops-that have not been consolidated by companies seeking to pursue a more profitable business model.

(請不要給我翻譯軟體的喔)

2 Answers

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  • 1 decade ago
    Best Answer

    資訊科技與網路的使用

    新科技的到來常提供機會讓一間公司發展新商業策略來鞏固不完整產業。例如Amazon.com 和 eBay,使用網路以及電子商務聯合策略,來追求成本領導模式和鞏固不完整的拍賣與書籍買賣的產業。在eBay之前,拍賣的業務非常離散,在城市當地的拍賣開啟了人們處置其古董和珍藏品的主要模式。經由網路的治理,ebay可以確保賣家的珍藏品獲得更廣的能見度並收取更高的價格。同樣地,Amazon.com在書籍市場的成功,加速了書籍零售產業的合併,許多小書店關閉了,因為他們無法在價格或選擇種類上與其競爭。Clear Channel Communications (美國第一大電台廣播商)在策略上描繪出此一作用,它用了許多上面討論到的策略,來成為美國最大的電台廣播商。不完整產業裡的挑戰是找出最佳的一系列策略來克服不完整的市場,並且伴隨著追求一個不同的商業模式而來的競爭優勢可以被實現。從諮詢公司到能滿足最小消費者需求的職業中,要想出任何主要服務活動是困難的,例如美容院和汽車維修廠,尚未被尋求一種更有利潤的商業模式的企業整合。

    2009-06-17 23:35:12 補充:

    "profiled in Strategy in Action6.1," 這地方不太懂什麼是Action 6.1,不知道6.1是不是誤寫

  • 1 decade ago

    使用信息技术和互聯網新技术到來經常提供公司机會開发新的经营战略鞏固被分割的產業。 Amazon.com和eBay,例如,使用了互聯網,並且伴生的戰略電子商務使成為可能,追求費用領導模型和鞏固被分割的拍賣和書籍販賣產業。 在eBay之前,拍賣事務極端分割了,與地方拍賣在是的城市人们可能處理他們的古董和collectibles的主要方式。 通过利用互聯網, eBay能現在保證賣主他們得到他們的collectibles的寬可見性並且可能接受他們的產品的一個更高的价。 同样, Amazon.com ' s成功在書市場上加速了書零售业的實變,並且許多小書店关闭了,因為他們不可能由價格或選擇競爭。 广播声道通信,描出在Action6.1的戰略,在美國使用了被談論的許多戰略以上成為最大的無線電播報員。 在被分割的產業的挑戰是推测最佳的套戰略克服一個分段市场,以便竞争优势与追求其中一交往不同的业务模式可以體會。 認為活動從咨询公司的所有主要服務到满足最小的顧客需要,例如美容院和汽車修理的企业是难的購物未由寻求的公司鞏固追求更加有益的业务模式

    也許你的英文裡面有不正式的用法

    所以翻譯起來有非常不正式的文意

    Source(s): 自己
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