They are too busy watching NBA games, Golf, Tennis and preparing for NFL(Football) and having a relaxing summer. Cricket is not the sport Americans play and only a few people from sub-continent Asia, England, West Indies, Aussies and Kiwis play the game and that too on weekends.
Cricket is not a popular sport in any European countries, including England. They love Soccer and Rugby.
May be as the President says - Bring the Change - he may try to change on the surface of it and there are no changes for common people. Thats the talk the talk and no walk the walk.