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What is the largest or most "prestigious" advertising company?
I know this sounds like a trivia question haha, but I was wondering what is the largest or most "prestigious" advertising company. I know that companies advertise themselves, but are there companies whose sole purpose is to advertise for products? And if so, which one is well-known?
Thanks so much in advance!
6 Answers
- PiggiepantsLv 71 decade agoFavorite Answer
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue and one of the "Big 6" advertising holding companies; the other companies being WPP Group plc, Interpublic, Publicis, Dentsu and Havas. Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, CRM specialists and media buying services.
Below is a list of the major advertising agencies and marketing groups in the world, according to trade magazine Advertising Age.
By 2005 worldwide revenue
Rank, Agency, Headquarters, Revenue (US$ millions)
1 Omnicom Group New York City 10,481.1
BBDOss
BBDO
DDB Worldwide
TBWA\Worldwide
Element 79 Partners
Goodby Silverstein & Partners
Arnell Group
GSD&M
Roberts & Tarlow
Zimmerman Advertising
Merkley & Partners
Martin/Williams
Porter Novelli
2 WPP Group London 10,032.2
Grey Global Group
JWT
Ogilvy & Mather
Young & Rubicam
Wunderman
RTC Relationship Marketing
Blast Radius
Burson-Marsteller
3 Interpublic Group of Companies New York City 6,700
Campbell Mithun
Campbell-Ewald
Dailey & Associates
Deutsch Inc.
Draftfcb
Hill Holliday
Lowe Worldwide
Mullen Advertising
The Martin Agency
McCann-Erickson
TM Advertising
4 Publicis Groupe Paris 5,107.2
Bartle Bogle Hegarty (49% owned)
Fallon Worldwide
Leo Burnett Worldwide
Publicis & Hal Riney
Saatchi and Saatchi
5 Dentsu* Tokyo 2,887.8
6 Havas Suresnes, France 1,808.0
Euro RSCG
Arnold Worldwide
Messner
7 Aegis Group London 1,577.6
8 Hakuhodo DY Holdings* Tokyo 1,364.0
9 Asatsu-DK Tokyo 444.8
10 MDC Partners Toronto/New York City 443.5
Crispin Porter and Bogusky
Kirshenbaum Bond and Partners
Margeotes Fertitta and Powell
Trapeze
Colle+McVoy
11 Carlson Marketing Group* Minneapolis 370.0
12 Sapient Cambridge, Massachusetts 358.4
13 Digitas Boston 340.5
14 aQuantive (Owned by Microsoft) [1] Seattle 258.4
15 Aspen Marketing Services West Chicago, Illinois 229.0
16 Media Square* London 215.0
17 HealthSTAR Communications* Woodbridge, New Jersey 213.0
18 Cheil Communications Seoul 210.7
19 George P. Johnson Co. Auburn Hills, Michigan 193.0
20 Epsilon Wakefield, Massachusetts 184.4
21 TBA Global Events Woodland Hills, California 175.0
22 Monster Worldwide New York City 168.6
23 Clemenger Communications Melbourne 166.0
24 WB Doner & Company Southfield, Michigan 164.3
25 Cossette Communication Group Quebec City 164.1
26 Tokyu Agency Tokyo 154.1
27 Media Consulta Berlin 152.2
28 Alloy Media & Marketing New York City 151.8
29 Richards Group Dallas 148.0
30 Mosaic Sales Solutions Irving, Texas 146.1
31 STW Group Sydney 134.0
32 Bartle Bogle Hegarty* London 128.1
33 M&C Saatchi London 123.3
34 LB Icon Stockholm/Amsterdam 121.3
35 InChord Communications Westerville, Ohio 118.0
36 Chime Communications PLC London 114.2
37 Marketing Store Lombard, Illinois 108.2
38 Merkle Lanham, Maryland 108.0
39 Wieden+Kennedy* Portland, Oregon 102.9
40 RPA Santa Monica 102.2
41 DVC Worldwide* Morristown, New Jersey 100.4
42 Scholz & Friends Group Hamburg 99.0
43 Armando Testa Group* Turin 98.0
44 Cramer-Krasselt Chicago 96.2
45 Serviceplan Agenturgruppe Munich 91.8
46 ChoicePoint Precision Marketing Alpharetta, Georgia 91.5
47 Harte-Hanks Direct Langhorne, Pennsylvania 88.5
48 SourceLink Elk Grove Village, Illinois 86.6
49 Protocol Integrated Direct Marketing* Deerfield, Illinois 84.0
50 Viralytics Media Chicago, IL 82.3
51 Asahi Advertising Tokyo 81.4
52 G&G Advertising* Orlando, FL 28.5
53 Twin Cities Ad* Minneapolis,MN 21.4
54 Doubleyou Barcelona, Spain UNK
- liddieLv 45 years ago
Yuengling....I purchase sufficient in their beer each and every week to aid them by way of those hard fiscal occasions. I suppose I must begin my possess line of apparel, geared for the slackers in existence. I'd name the label "Futility". Come on...who would not desire a couple of Futility denims?
- Anonymous1 decade ago
Saatchi & Saatchi straight up.
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- Anonymous1 decade ago
In terms of the online world, it would defiantly be Google Adwords.
Source(s): http://www.freeadsforum.org/