While conducting a SWOT analysis for a maintenance service company..?
What points I need to consider?
- 1 decade agoFavorite Answer
This is a technique used to help the Marketing department to assess a product/service. It is a way of assessing the strengths, weaknesses, opportunities and threats (SWOT) of the product/service. It can also be applied to the business as a whole.
To carry out a SWOT analysis, the following is drawn up :
STRENGTHS: Good Brand image
Sales in the home market are rising.
WEAKNESSES: Necessary updates to production equipment would mean production costs will rise.
OPPORTUNITIES: Could sell in new markets abroad/become a multinational.
Could merge with a competitor to increase market share.
THREATS: Foreign multinationals pose threat.Source(s): My IGCSE Business textbook. =)
- sharanLv 51 decade ago
be sure to b inline with ur objective for performing SWOT analysis.
ask as many why as possible..all the best!