小維 asked in 社會與文化語言 · 1 decade ago

shelf-chioce?

The relative power of distributors, the ensuing " knowledge" of the production costs of

store brands and the positioning of these brands

as the best shelf-choice alternatives are

factors that condition the capacity of

manufacturers to set the prices of the store

brands that they produce.

可以幫我翻一下這一句嗎

尤其是shelf-choice可以稍作解釋一下嗎

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  • 1 decade ago
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    The relative power of distributors, the ensuing " knowledge" of the production costs of store brands and the positioning of these brands as the best shelf-choice alternatives are factors that condition the capacity of manufacturers to set the prices of the store brands that they produce.

    批發商的相對能力,接下來對私有品牌生產成本的“認知”以及這些私有品牌能夠成為售物架上最熱門商品代替品的潛力都是限制製造商對他們所生產的私有品牌產品訂價能力的因素

    shelf 原意是架子或板子,在此是指售物架的意思,choice 原意是選擇;shelf-choice 就是售物架上大家都選擇的商品;the best shelf-choice 是售物架上最熱門商品;the best shelf-choice alternatives 就是售物架上最熱門商品的代替品。

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