travel asked in 社會與文化語言 · 1 decade ago

what means soft offer?

I receive a letter from Japan, it mentioned soft offer, if there someone please can told me what means soft offer?

1 Answer

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  • MCL
    Lv 5
    1 decade ago
    Favorite Answer

    soft offer 是軟報價,與 hard offer 意思相反。

    在直接貿易過程中,當賣方向買方發出 soft offer 時,表示賣方同意買方在收到貨物之前,得以不必做任何支付貨款的動作 (不論付現式刷卡......等)。也就是買方可以先收到貨品,並決定是否接受該商品,才付款。如果買方對於貨品不滿意,則可以退回貨品,並不需付款。許多期刊的訂閱促銷大多就是採 soft offer 的方式,比較容易得到消費者或買方的回覆。

    引申的 soft offer 也包括了某些事先付款,但看到貨品覺得不滿意時,有權利要求退費的付款條件。

    相關解釋請參考directmarketingcenter.net網頁:

    http://www.directmarketingcenter.net/dra/latestedw...

    Source(s): 自己,Yahoo,Google,directmarketingcenter.net
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