Now the government wants to regulate cheerios? Seriously, when will this stop?

The FDA sent Cheerios a warning letter because they claim that since they advertise their product can help with lower cholesterol it should be regulated. Like a drug. Why don't people care about the government interfering with EVERY part of their lives?
Update: No, they don't just simply require truth in advertising. They just simply want to control everyone and everything.
Update 2: Okay, a lot of people are just TOTALLY missing the point.
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