I have heard many reasons for such a thing. Some of them are: 1. It was the first english translation (nope. It was the ninth) 2. It's the one translated from the ancient greek and hebrew. (nope. It was translated from manuscripts written in the middle ages) 3. It's the most accurate. (nope. Has several intentional alterations) 4. It is the only one that is unchanged (nope. there's several different versions. It even originally included the apocrypha) 5. King James was ordained by God, so his translation must be the most accurate. (while it is a completely baseless claim and one that can be applied to anyone else, it is false anyways, because KJ didn't translate it) 6. It is further revelation from God, and thus MORE accurate than the ancient texts. (yes, there are people who actually believe this, and no, they have never given a reason - even a bad one) 7. Because the bible is Gods divine revelation and free from error. -Cite bible verse I can't recall here- (doesn't work because that verse is in all versions of the bible, and is therefore an invalid argument for one version over the other.) The older writing style has a psychological effect as well. Many people naturally equate fancier writing with better writing, and thus prefer it.