The song was inspired by the book "Elvis and Me" by Pricilla Presley. Acoording to the songwriter, Martin Gore, "It's a song about being a Jesus for someone else, someone to give you hope and care. It's about how Elvis was her man and her mentor and how often that happens in love relationships; how everybody's heart is like a god in some way, and that's not a very balanced view of someone, is it"? And no, the song is not about friggin' heroin. I am a HUGE Depeche Mode fan. I own damn near every CD they have ever released. Hope this helps!