Question for the Brits?

After watching some British motoring shows (Wheeler Dealers, Auto Trader, Top Gear,etc.) I have noticed that there is a trend where certain trims of same car are considered far superior than the base model. For example the "Sport" trim level has the same engine and transmission as the base spec car. But... show more After watching some British motoring shows (Wheeler Dealers, Auto Trader, Top Gear,etc.) I have noticed that there is a trend where certain trims of same car are considered far superior than the base model. For example the "Sport" trim level has the same engine and transmission as the base spec car. But since it has a body kit and bigger wheels it's somehow superior, when in an actual race the base model would likely be faster since it's slightly lighter and has less unsprung weight. However people will flock to the "sport" model even though it's a slower car. Why is that? Over in the states if you have a slow car that has pretentions of speed you will be mocked mercilessly. However it seems that across the pond it's acceptable.
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