Anonymous
Anonymous asked in 社會與文化語言 · 1 decade ago

行銷 英翻中 請各位大大幫忙押

Reflecting their increasing importance in the marketplace. women are increasingly being targeted and catered to by major marketers alike.Marketers such as Revlon(露華濃) and others are changing their media buys as women change their lifestyles. As increasing numbers of women work, advertising emphasis is shifting to weekends and early morning news programs. Women are also increasing users of the Web, and decreasing users of television. They are generally rejecting the conventional ways of doing things.

Nike is putting increasing emphasis on designing sports shoes for women, instead of "cloning"versions of men's shoes for women. Women desire shoes tailored specifically for their fit. Other major industries targeting women are packaged food companies. health and beauty product manufacturers. candy marketers . wine companies .and low-end mass retailers and department stores.

Also reflecting the premium most working women place on their time and the stressful nature of their lifestyles.marketers are promoting products which provide quick and easy remedies for everyday situations.

such as mealtime solutions.no-guilt snacks which allow giving in to onee's cravings. and "pamper-me " products such as bath oils. specialty coffee. andweekend get-aways.

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3 Answers

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  • 卉心
    Lv 7
    1 decade ago
    Favorite Answer

    銷售方式反映了市場銷售管道的重要性日益增加。婦女正越來越多地被定位和迎合市場的主要alike.Marketers如露華濃(露華濃)和其他媒體正在改變他們的銷售手法且為了迎合購買婦女的意願改變他們依慣的銷售方式。隨著職業婦女的越來越多,宣傳的重點是轉移到週末和清晨新聞節目。婦女也越來越多使用以網絡的方式進行購買。

    耐克公司正在越來越重視設計運動鞋的婦女,而不是“克隆”版本的男人穿的鞋子的婦女。婦女的願望鞋專門的處置。其他主要行業的針對婦女的包裝食品公司。保健及美容產品製造商。糖果市場。葡萄酒公司。低端大規模零售商和百貨公司。

    同時也反映了大部分勞動婦女的在工作的時間和壓力下減少了至店裡選購用品的時間及意願。所以目前有許多的商家都採取了不同以往的購物程序及便利性再方便消費者購物

    更期望改變消費方式可以促進消費者的購買意願

    如進餐和“無微不至的關愛,產品,如沐浴油。特種咖啡。 ~~週末促銷活動

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  • 7 years ago

    可以看看這裏的行銷軟體吧, http://www.softwowo.com/

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  • 1 decade ago

    反射他們增长的重要性在市場。 婦女由主要去市場的人越來越瞄準并且迎合。去市場的人例如Revlon (露華濃)和其他改變他們的媒介購買,当婦女改變他們的生活方式。 当婦女的增长的數字运作,給重點做廣告轉移到週末和清早新闻节目。 婦女也增加網的用戶和電視的越來越少的用戶。 他們通常拒绝做事常規方式。

    耐克投入對設計體育鞋子的增长的重點婦女的,而不是" cloning" 人的鞋子的版本婦女的。 婦女渴望為他們的適合明確地剪裁的鞋子。 瞄準婦女的其他大型企业是被包裝的食品公司。 健康和美容品製造商。 糖果去市場的人。 酒公司.and低價的許多零售商和百货商店。

    并且反射保險費在他們的时间的多數职业妇女位置和他們的lifestyles.marketers的緊張本质宣传提供對每天情況的快和容易的補救的產品。

    例如進餐時間准许屈服onee的熱衷的solutions.no罪狀快餐。 并且" 縱容我" 產品例如浴油。 專業咖啡。 andweekend逃走。

    Source(s): me!!
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