國內網路團購網站已逐漸成熟,參與網路指責的人數也與日俱增,有關網路團購消費者行為... 所以消費者知道團購網站有限的資訊來源,選擇適合的賣方進行交易,是研究所欲探討的問... 網路團購於提供各項服務給使用者,網站透過收費附以提供消費者更優良的服務,以優良的...
The domestic website for the group purchase on internet is getting matured gradually and the criticizers are increasing day by day, therefore, the researches related to the consumers’ behavior about group purchase on internet are calling attention as well. The group purchase on internet does bring a lot of options and convenience to consumers, but due to the information dissymmetry, many risks and uncertain factors have been added to the business deal. Since the consumers are aware of the limited information sources from the group purchase website, they choose the adequate seller to make the transaction, and this is the topic which the research center is studying about. Different from the traditional physical stores, it is more difficult for the sellers to establish customers’ loyalty at the internet environment; at a virtual internet space, both sellers and buyers need more a trustful platform for transaction, the group purchase on internet provides various services to the users, the website offers a higher quality service to customers by charging fees, and with this high quality to establish customers’ trust in order to consolidate the loyalty.
2009-04-23 22:00:43 補充：
This text contains the group purchase on internet as the primary theme, discussing mainly about the internet purchase safety for customers and their loyalty, as well as to study whether the group purchase on internet may have influence on consumers.
2009-04-23 22:00:57 補充：
The motive and purpose of this survey derived from the potential development and convenience of the internet nowadays, since it has gradually becoming part of our daily life. Internet is an efficient and cost saving tool, therefore, it changed the purchasing behavior on consumers.
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2009-04-23 22:02:31 補充：
In this document it explains the origin of E-commerce at the beginning, the E-commerce brought the concept of group purchase in the world of internet, however, the sheer E-commerce concept in the internet market seems slightly insufficient still,
2009-04-23 22:02:47 補充：
that’s why an explanation has been made based on the normal consuming behavior against the internet group purchase safety. Finally, concluding the text with a discussion about clients’ loyalty toward the group purchase on internet.
2009-04-23 22:03:11 補充：
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2009-04-23 22:03:55 補充：
Now that the group purchase on internet has become popular, we can be sure that there exists a certain group of consumers who can accept this kind of group purchase transaction via internet.
2009-04-23 22:04:12 補充：
And this survey is focusing on this group of consumers to make study and discussion. Moreover, regarding the evidence aspect, we used the SPSS software as the survey tool, and also the regression model as the supplementary explanation for the study
2009-04-23 22:04:31 補充：
Whether the internet safety would provoke changes in clients’ loyalty; or whether there exist other related variables that would be the factors to affect the consuming on line, the results have been explained in details at respectively related chapters.