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電視廣告專業術語

30" 100GRPs的廣告

請問100GRPs是什麼意思

感謝各位大大的指教

Update:

大感謝Witty的解說

Update 2:

感謝Witty的解說

1 Answer

Rating
  • 1 decade ago
    Favorite Answer

    電視收視率稱為TV rating

    累積的收視率總合則稱為Gross Rating Points-->GRPs,一般以10秒為單位。

    你上述的描述 30" 100GRPs

    30" 則為30秒的素材,達到100個GRPs

    Source(s): My job, you can find it in every advertising textbook
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