Angel asked in 社會與文化語言 · 1 decade ago

我在國外念書~請幫忙我回答商業問題~要長唷~~不給我很短的

題目是

1.What is IMC? Discuss the objecties, the five stages of an IMC plan as well as the 4 stages in establishing an IMC system?

2.Discuss the concept of target market why is it so important to marketers?

3.Why is it important that marketers use advertisements in conjuction with sales promotion in introduting a new product?

感恩~~拜託拜託~!!!!這個一定要寫很長唷!!!因為是SA!!!感恩!!!!

Update:

OKOk~~不是SA!!!

是essay~~

我這個是有答案的!!我只是想確定我自己有沒有錯!

才上來問的~~!!

氣死了~~~又不是沒做~~~只是怕做錯

你們是有多厲害呀~~

假如不想回答就算了~幹嗎要惡言相向

3 Answers

Rating
  • RY
    Lv 6
    1 decade ago
    Favorite Answer

    1.The IMC is an acronym derived for ‘Integrated Marketing Communications’. Please refer to the link as http://en.wikipedia.org/wiki/Integrated_Marketing_...

    It is also known as a technology and a tool using the contemporary powerful computers or we say it as IT- Information Technology to get your business promoted and well sold.

    The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (price, place, product, and promotion).

    2. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers:

    a. From media advertising to multiple forms of communication.

    b. From mass media to more specialized (niche) media, which are centered around specific target audiences.

    c. From a manufacturer-dominated market to a retailer-dominated, consumer-controlled market.

    d. From general-focus advertising and marketing to data-based marketing.

    e. From low agency accountability to greater agency accountability, particularly in advertising.

    3. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

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  • 1 decade ago

    not SA SA is South Africa's short name...

    it is ESSAY

    and do your own homework....................

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  • 1 decade ago

    If it's your assignment, then pls do it by yourself.....

    you can ask for help or ideas but not for the whole "long" answers....

    I studied abroad as well....

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