1.What is IMC? Discuss the objecties, the five stages of an IMC plan as well as the 4 stages in establishing an IMC system?
2.Discuss the concept of target market why is it so important to marketers?
3.Why is it important that marketers use advertisements in conjuction with sales promotion in introduting a new product?
- RYLv 61 decade agoFavorite Answer
1.The IMC is an acronym derived for ‘Integrated Marketing Communications’. Please refer to the link as http://en.wikipedia.org/wiki/Integrated_Marketing_...
It is also known as a technology and a tool using the contemporary powerful computers or we say it as IT- Information Technology to get your business promoted and well sold.
The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (price, place, product, and promotion).
2. Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers:
a. From media advertising to multiple forms of communication.
b. From mass media to more specialized (niche) media, which are centered around specific target audiences.
c. From a manufacturer-dominated market to a retailer-dominated, consumer-controlled market.
d. From general-focus advertising and marketing to data-based marketing.
e. From low agency accountability to greater agency accountability, particularly in advertising.
3. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
- 1 decade ago
not SA SA is South Africa's short name...
it is ESSAY
and do your own homework....................
- 1 decade ago
If it's your assignment, then pls do it by yourself.....
you can ask for help or ideas but not for the whole "long" answers....
I studied abroad as well....