莊燿嘉 asked in 社會與文化語言 · 1 decade ago

急需 求英文高手翻譯 英翻中 不要用翻譯軟體全部貼上

Abstract

An important problem which media planners face with is media allocation including budget allocation for an advertising campaign in an optimal frame. This study developed a near optimization model, originated from the weapon–target assignment problem of military operations research, that allocates both media and budget. The proposed model, which is independent of the duration of an advertising campaign, also schedules advertisements during the day. The presented model is an integer nonlinear programming problem. A hypothetical example is given and solved by MS Excel as a powerful spreadsheet tool. MS Excel’s Solver is also proposed to solve NP-complete type problems. This study is a good example of military operations research models that can be adapted to contemporary business world applications.

Keywords: Media modeling; Advertising campaign; Budget allocation; Integer nonlinear programming; Spreadsheet modeling; Military operations research

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  • 1 decade ago
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    翻譯

    摘要

    一個重要的問題,媒體規劃者面臨的是媒體的分配包括預算撥款廣告宣傳的最佳框架。本研究開發了近優化模型,來自核武器的目標分配問題研究的軍事行動,這兩個媒體的分配和預算。提出的模型,這是獨立於時間的廣告活動,廣告也安排在白天進行。該模型是一個整數非線性規劃問題。一個假設的例子和MS Excel的解決成為一個強大的電子表格工具。使用MS Excel的求解還提議解決NP完全類問題。這項研究是一個很好的例子,軍事行動研究模式,能夠適應當代商業世界裡的應用。

    關鍵詞:媒體建模;廣告;預算分配;整數非線性規劃;電子表格建模;軍事運籌學

    Source(s): 自己
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