Ford's focused on 4 main consumer points:
Smart Technology: In collaboration with Microsoft, Ford developed SYNC which integrates your cell phone, mp3 player, and navigation with your car. SYNC calls 911 for you in the event of an accident (without a subscription fee like OnStar) and provides a Vehicle Health Report that e-mails you about how your vehicle is performing.
Safety: Utilizing technology from Volvo, Ford has the most 5-star safety ratings out there.
Green: New vehicle like the Ford Fusion Hybrid get 41mpg, better than any mid-size vehicle on the market. The new line of EcoBoost engines uses direct injection and turbo charging to give you power without sacrificing fuel economy
Quality: J.D. Powers & Assoc. has rating Ford to be equal or better than Toyota in vehicle quality.