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Descibe about Ford motor company marketing Strategy?

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  • 1 decade ago
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    Ford's focused on 4 main consumer points:

    Smart Technology: In collaboration with Microsoft, Ford developed SYNC which integrates your cell phone, mp3 player, and navigation with your car. SYNC calls 911 for you in the event of an accident (without a subscription fee like OnStar) and provides a Vehicle Health Report that e-mails you about how your vehicle is performing.

    Safety: Utilizing technology from Volvo, Ford has the most 5-star safety ratings out there.

    Green: New vehicle like the Ford Fusion Hybrid get 41mpg, better than any mid-size vehicle on the market. The new line of EcoBoost engines uses direct injection and turbo charging to give you power without sacrificing fuel economy

    Quality: J.D. Powers & Assoc. has rating Ford to be equal or better than Toyota in vehicle quality.

    Source(s): www.thefordstory.com
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  • Anonymous
    1 decade ago

    The whole thing? Here? OK, it will take about 2 days to type, so maybe not...

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  • 1 decade ago

    their strategy, they made it easy by circling the problem right in the emblem and to make it look good put blue as the background in the circle

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