Descibe about Ford motor company marketing Strategy?
- eaglefox200Lv 51 decade agoFavorite Answer
Ford's focused on 4 main consumer points:
Smart Technology: In collaboration with Microsoft, Ford developed SYNC which integrates your cell phone, mp3 player, and navigation with your car. SYNC calls 911 for you in the event of an accident (without a subscription fee like OnStar) and provides a Vehicle Health Report that e-mails you about how your vehicle is performing.
Safety: Utilizing technology from Volvo, Ford has the most 5-star safety ratings out there.
Green: New vehicle like the Ford Fusion Hybrid get 41mpg, better than any mid-size vehicle on the market. The new line of EcoBoost engines uses direct injection and turbo charging to give you power without sacrificing fuel economy
Quality: J.D. Powers & Assoc. has rating Ford to be equal or better than Toyota in vehicle quality.Source(s): www.thefordstory.com
- Anonymous1 decade ago
The whole thing? Here? OK, it will take about 2 days to type, so maybe not...
- ChevyPride0310Lv 71 decade ago
their strategy, they made it easy by circling the problem right in the emblem and to make it look good put blue as the background in the circle