Why are there often commercials for home security systems on the Fox News channel?

Is it because of their target audience? The gated-community mentality people who are so fearful of minorities and crime that they need to be comforted by a strong clean-cut white male on the other end of the phone who will try to contact you immediately if someone breaks into your home?
Update: Too bad these commercials have been running for several years now, not just since Obama became President.
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