The definition of mass media?

What is the definition of mass media?? Need English & Chinese! Please!!

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  • 1 decade ago
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    mass media

    Definition

    Non-personal channels of broadcasting a message to the general

    public, principally the national newspapers, radio, and television.

    http://www.businessdictionary.com/definition/mass-...

    大眾傳播媒體

    根據Gerhard Maletzke的定義,大眾傳播須符合以下特徵:

    公開的(受眾不為人際交往範圍所囿)

    利用科技發送手段

    間接的(在發送者與受眾之間存在時間空間距離)

    單向的(在發送者與受眾之間不發生角色互換)

    網絡等新媒體的出現,改變了大眾傳播的單向性,互動性是互聯網的得最顯著特徵。

    面向分散的群體(受眾是匿名的,無階層和群組之分)。

    http://zh.wikipedia.org/wiki/%E5%A4%A7%E7%9C%BE%E5...

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