KGB is a glorified search engine with currently elementary directory services and an attempt at pooling a knowledge base (Like Wikipedia).
Pretty much trying to put Wikipedia (people, places, products, pleasures), Google (people, places, products, pleasures), Yahoo!/Google/Wiki Answers (people, places, products, pleasures) and the Yellow/White Pages (people, places) all into one digital service... Like all those other services havent been doing the same thing for eons, I guess that they feel their approach is different, and better.
The name 'kgb' just seems to be a viral marketing scheme.
Interesting note tho.. 'The KGB' was infamous for quite the contrary, KGB.com seeks to be a knowledge base while The KGB was a secretive government that preyed on the weak. So why would you want to name your business after such an evil regime?.. I'm guessing it's just to peak curiosity.
I mean I probably wouldnt have even bothered checking it out if it was called like something else.
Go to: 'google.com/trends', and type in "KGB, Knowledge Generation Bureau" then set it to graph the past 30 days. That pretty much explained it all to me.
I think I'm going to stick to Google SMS (GOOGL) and when I get my new RIM Storm, i'll be using Google3G, Google Maps and Wikipedia; I just dont really need a noob search engine for anything.. I dont even Yahoo! anymore. Lol, seriously cant remember the last time I entered a search into a non-google engine.
Hope they get what they want tho, competition is always good.