Digital Copy was launched in 2007 and provides consumers who purchase a DVD with an additional digital copy of the movie. With each DVD featuring Digital Copy, consumers have the ability to watch the actual DVD at home with the added benefit of being able to transfer a copy of the movie to a computer and portable device for on the go entertainment. It affords consumers the value of using the same content across multiple products.
Currently, Digital Copy is compatible with both iTunes and Windows Media and allows users to transfer a copy of a film to their digital media library and then view on a Mac or PC, iPod, iPhone, AppleTV or Microsoft Windows PlaysForSure enabled portable video player. Also, In the event of a hard drive crash, Digital Copy users can re-transfer the film so content is never entirely lost.
Titles currently available with Digital Copy include The Dark Knight, Alien vs. Predator: Requiem, Blue Harvest (Family Guy), Die Hard, DodgeBall, The Girl Next Door, Hitman, Independence Day, Jumper, Juno, Napoleon Dynamite, Office Space, Street Kings, Super Troopers, There's Something About Mary, The Transporter, What Happens in Vegas, among others. Horton Hears a Who! (film) will be available on DVD and Blu-ray Disc in addition to Digital Copy on December 9, 2008.