Compaq & Dell 公司簡介
Compaq was the world's number-one computer seller in 1997.
That position was under heavy assault from Dell, which had achieved remarkable success by employing a direct-sales strategy.
Fearful that Dell would leave it in the dust, Compaq decided to adopt a direct-sales
strategy of its own.
By February 1999, Compaq's new line direct-sales computers was selling $1 million
worth per day.
Although Dell overtook Compaq as the top seller in the United States for 1999, Compaq
defended its global lead and regained the top spot domestically the next year.
- 技安妹Lv 61 decade agoFavorite Answer