Compaq & Dell 公司簡介

請幫我翻譯以下文章

Compaq was the world's number-one computer seller in 1997.

That position was under heavy assault from Dell, which had achieved remarkable success by employing a direct-sales strategy.

Fearful that Dell would leave it in the dust, Compaq decided to adopt a direct-sales

strategy of its own.

By February 1999, Compaq's new line direct-sales computers was selling $1 million

worth per day.

Although Dell overtook Compaq as the top seller in the United States for 1999, Compaq

defended its global lead and regained the top spot domestically the next year.

或者可以介紹Compaq和Dell

這兩間公司的歷史及產品...等

1 Answer

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  • 1 decade ago
    Favorite Answer

    康柏公司在1997曾是世界電腦銷售王。

    這地位後來受到嚴威脅,因為戴爾電腦公司採用了直銷策略而且相當成功。

    康柏為了避免被戴爾超前,決定也要採取自己的直銷策略。

    到了1999年二月,康柏的新直銷路線達到每日營業額一百萬美金之譜。

    儘管戴爾1999年在美國超越了康柏而成為美國銷售第一名,康柏倒是保衛了其世界領導地位,且在次年奪回美國銷售一哥。

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