The invoice comes from the factory. If the invoice price is not what the dealer paid, why would they list that number?
Sometimes there is "holdback"- a few hundred dollars that the factory pays the dealer AFTER the dealer sells the car. This is so the dealer can stay afloat, what with all the cheapskates out there that think the dealer should make ZERO profit. Holdback is not generally advertised, and there is a reason for this- it's not meant for negotiating. Google it, and if something comes up, use it as a tool. If not, forget about it, and negotiate the old fashioned way.
Let's say that there is $350 holdback- what makes you think you are entitled to it? Would it be unfair for the dealer to make $450 (assuming you can buy the car for $100 over invoice) on a $20,000 car? I don't think a profit is unreasonable in ANY business-
Nobody sells a car simply for the privilege of selling a car. If there is no profit, it's not worth it. This goes for any industry, not just autos.
Many years in auto sales and finance
· 1 decade ago