tata asked in 社會與文化語言 · 1 decade ago

Banana Marketing是什麼?

題目Big Success, Big Mistake, at Big Banana Marketing Strategies in Road-Side Attractions and Theme Parks

文章

As a road-side attraction for 24 years after its construction in 1965, the Big Banana succeeded in three respects, by providing the basis of a profitable business for the proprietor and staff, and satisfying experience for many travelers, and a promotional symbol for its locality. IN 1989, perceiving a growing tourist market, new owners built a horticultural theme park. Within months the business failed, and went into liquidation. Examining the case suggests that road-side attraction and theme parks related to different element in systems of tourism geography and, therefore, to different kinds of markets. These differences were not clearly recognised in the feasibility report prepared in 1988. Moreover, they tend to be overlooked by perceptions of tourism that focus on destination and products there, a focus that marketing practice had tended to follow. Pathological research of the sort represented in this review of business at the Big Banana, pinpointing problems in a business venture, might help entrepreneurs, investors and tourism marketing analysts avoid similar mistakes in the future.

誰可以跟我說Banana Marketing是什麼?是一種行銷手法嗎?題目跟內文又是什麼意思呢?謝謝

1 Answer

Rating
  • 1 decade ago
    Favorite Answer

    Big Banana是一個遊樂園.

    http://www.bigbanana.com/

    Big Banana Marketing是指Big Banana所用的行銷策略.

    Big Success, Big Mistake, at Big Banana Marketing Strategies in Road-Side Attractions and Theme Parks

    大成功, 大失敗, 大香蕉遊樂園在路旁觀光點以及主題公園

    的行銷策略

    這篇文章是在講這個遊樂園因為改變行銷策略的經營起落.

Still have questions? Get your answers by asking now.