Are attacks on the meaning of Feminism deliberate attempts to discredit it or genuine misunderstanding?
"newspeak - deliberately ambiguous and contradictory language use to mislead and manipulate the public"
It identified a trend which persists in the modern media, where the deaths of civilians are rebranded as "collateral damage". Coal fired power stations which wreck the environment have rebranded themselves as "clean coal" despite being just as polluting now as a few years ago.
There seems to be a systematic and deliberate attempt to rewrite the meaning of the word feminism, which, according to every credible linguistic definition is the advocacy for equality. The fact it starts with the prefix "fem" makes no difference, it's about womens rights attaining parity.
Are attempts to describe feminism as something other than its accepted meaning a systematic attempt to undermine efforts towards womens equality, or are they simple a misunderstanding of what feminism actually is?