Preventing windburn while cycling?

Now that the weather has gotten colder, I need some advice on preventing windburn on my face. I have very fair and sensitive skin, and after my last two rides with temps in the low 60's, my face has gotten windburned. Anyone know how to prevent this?
Update: Ok folks, I know all about the face masks, but I think wearing that when it's in the 60's Fahrenheit is a bit much! I'd pass out from heat exhaustion with something that heavy on! I am looking for something like a cream or lotion I can put on....
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