How do I get my lipgloss to say on!?

Hello. I can never get my lipgloss to stay on for more than 5 minutes. As soon as I have a drink or start talking, it disappears. The darn stuff I used is Clarins.. so it's $34 so I hate seeing it get wasted by disappearing. I usually just put it on straight from the tube, squeeze it out and spread it out on my... show more Hello. I can never get my lipgloss to stay on for more than 5 minutes. As soon as I have a drink or start talking, it disappears. The darn stuff I used is Clarins.. so it's $34 so I hate seeing it get wasted by disappearing.

I usually just put it on straight from the tube, squeeze it out and spread it out on my bottom lip then pucker my lips together to get it all on evenly.

What am I doing wrong? Some women seem to have glossy lips all night!
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