Obama appears to be using two different typefaces for his campaign: Gotham and Requiem. But the Obama-Biden text is apparently Requiem.
"But it’s Obama’s sans serif Gotham that’s been getting all the attention. Just seven years old, the font that appears on Obama’s signs and rally banners proclaiming “Change We Can Believe In” and “Stand for Change” has a vague familiarity to it, as if plucked from an Ed Ruscha painting or from the sign atop a building you might pass by every day but never really noticed. (Obama’s logo itself is rendered in a font called Requiem – described on the designers’ website as celebrating “the fertile world of Renaissance humanism,” whatever that means.)"
"Obama recently changed his logotype, from Perpetua upper-and-lower, to Requiem, redrawn to reduce the weight slightly and to clip the serifs. This must have made Jonathan Hoefler happy, since his foundry also released Gotham, which Obama uses for the slogans on posters, and for the labels on his web site."
A comparison of the two fonts is below. Gotham is sans serif ("serifs" are the flourishes at the end of strokes, so "sans serif" means "without flourish"), while Requiem is serif, so they're easily distinguishable.
Obama-Biden button (Requiem):
Obama's "Change We Can Believe In" motto (Gotham):
Here's another button that's got both fonts:
· 1 decade ago