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Clare asked in 社會與文化語言 · 1 decade ago

英翻中 要能明確明白涵義 我不要網路翻的 希望有人幫我翻1

Get Senior Executives Involved

Strong forecasting needs support from senior executives because of the resources required. For starters, executives need to approve the purchase and installation of state-of-the-art technology that will increase and enhance collection and sharing of data. They also need to hire professionals trained in the latest methods of planning and forecasting. And to increase cooperation between departments, a change in corporate culture may be necessary. None of these things tend to happen without the commitment of senior executives.

One way to get the attention of key executives is to calculate what a one-percentage-point improvement in forecast accuracy may mean to the company. As supplies come closer to demand, customers can buy more, stores return less, and more revenue goes straight to the bottom line instead of paying for excess storage and handling. For a large company, it could add millions of dollars to the bottom line.

A look at Johnson & Johnson Co.'s LifeScan unit, where one of the co-authors of this article formerly worked, shows the difference committed executives can make. In 1999, sales forecasts for the maker of diabetic-testing materials and equipment were driven by the sales and marketing departments using standard business software. The unit-volume forecasts proved overoptimistic for several consecutive periods, and large amounts of inventory piled up. Senior J&J managers then decided to step in, implementing a more collaborative, cross-functional process. They designed a task force to fully implement a planning process using monthly sales and operations meetings. This required senior marketing managers to attend supply-planning review meetings to better understand demand and supply issues. Marketing directors were required to review summaries of those meetings so they could speak effectively on key issues in monthly meetings with senior executives.

Update:

The change effectively raised the level of responsibility for aligning marketing and supply

Update 2:

outlooks to the level of senior managers and directors, requiring each of them to sign off

Update 3:

on the monthly sales, marketing and supply plans. With that, results improved, and today, such procedures and state-of-the-art forecasting tools are used throughout J&J. A spokesman for the New Brunswick, N.J., company declined to comment.

Update 4:

上面那些補充也同一段的

也是需要翻譯

3 Answers

Rating
  • 1 decade ago
    Favorite Answer

    Get Senior Executives Involved

    設法讓高階營運階層介入

    Strong forecasting needs support from senior executives because of the resources required.

    For starters, executives need to approve the purchase and installation of state-of-the-art technology

    that will increase and enhance collection and sharing of data.

    They also need to hire professionals trained in the latest methods of planning and forecasting.

    And to increase cooperation between departments, a change in corporate culture may be necessary.

    None of these things tend to happen without the commitment of senior executives.

    強而有力的預測因為有資源上的需求,因此需有來自高階營運階層的支援。

    一開始,執行者需證明採購建置最新科技會增進資料的收集與分享。

    他們也需要聘請受過專業規劃及預測訓練的專家。同時為了增加部門間的合作,也許需要改變公司文化。

    沒有高階營運階層的授權,這些事情很難執行。

    2008-08-21 16:04:20 補充:

    要獲得公司主要營運階層關注的一個方式是,計算每提昇1%的預測準確度對公司而言代表什麼樣的意義。

    當生產量愈接近需求量,消費者可以買更多東西,零售商店退貨會愈少,更多的營收可以直接入帳,而不需付出額外的倉儲及營運成本。

    對一個大公司來說,可以增加幾百萬的盈餘。

    2008-08-21 16:04:36 補充:

    看看本文作者之一曾待過的嬌生公司LIfeScan 部門,顯示忠誠的營運階層可以有什麼不同。

    在1999年, 糖尿病測試的原料和設備的銷售預測,是由銷售和行銷部門使用標準業務軟體產生的。

    結果證實單位生產量預測連續一段時間被高估,造成大量庫存。

    嬌生公司的資深經理於是決定介入,導入更加合作、跨職務的流程。

    他們設計一項工作,強迫計劃流程完全由月銷售及營運會議來執行。

    這項措施使得資深行銷經理需參加供應計劃檢討會議,來更了解需求及供應上的問題。

    行銷主管們需要檢視這些會議記錄,如此一來他們才能在月會上有效率地對營運階層報告主要問題。

  • 8 years ago

    seo軟體確實是有一定效果的,能夠辦到很多人力很難或者很費時間的活

    像這種全自動的seo軟體:http://www.softwowo.com/

  • 1 decade ago

    獲得高級行政人員參與

    強烈的預測需要支持從高級主管,因為所需的資源。首先,行政人員需要批准購買和安裝的國家- - -最先進的技術,將擴大和加強收集和共享的數據。他們還需要聘請專業人士的培訓,最新的方法,規劃和預測。並增加各部門之間的合作,改變在企業文化可能是必要的。沒有這些東西往往發生在沒有承諾的高級行政人員。

    其中一個方法得到的關注關鍵執行官是什麼來計算一個個百分點的改善,預測的準確性,可能意味著給該公司。作為供應接近的需求,顧客可以購買更多的,商店的回報少,更多的收入雲直的底線,而不是支付超出的儲存及處理。為一間大公司,它可以增加數百萬美元的底線。

    看看強生公司有限公司奇摩LifeScan是單位,其中一名的共同作者,這條以前的工作,顯示了不同的承諾,行政人員可以作出。在1999年,銷售預測,為製造商,糖尿病測試材料和設備被逐出由銷售和營銷部門使用標準的商業軟件。單位體積過於樂觀的預測,證明連續數期,和大量的庫存積壓。高級強生公司經理,然後決定的一步,實施一個更具協作,跨職能的過程。他們設計了一個專責小組,全面落實規劃的過程中使用的每月銷售和運營的會議。這需要高級營銷經理出席供應規劃檢討會議,以更好地了解需求和供應問題。市場營銷的董事必須檢討的摘要,這些會議,以便他們可以發言,有效地在關鍵問題上,在每月召開會議,與高級行政人員。

    改變有效地提高水平的責任,使營銷和供應觀,以水平的高級管理人員和董事,要求他們每個人簽署小康對每月的銷售,營銷和供應計劃。這一點,結果改善,今天,這樣的程序和國家- - -藝術的預測工具是用於整個在J & j.發言人為新不倫瑞克,新澤西州,公司拒絕對此發表評論。

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