Ema asked in 社會與文化語言 · 1 decade ago

商用英文翻譯!!!6月26日要!!急!!!

*-*不要用英文翻譯系統翻喔!因為這是商用的英文!會翻的不通順!所以各路英文高手幫幫忙吧!6/25的中午要喔!感恩!!!

---Minimalist Approach---

So what is it that makes global advertising so compelling and memorable? The answer lies partly in reducing the message to an absolute minimum, in letting pictures, music and a strong, simply-worded concept take the place of product description. Indeed, brand image is often reinforced independently of any real consideration of the product at all. It needs to be. When low-cost no-frills airlines will get you from A to B as quickly as the major carriers, and cheap PC-compatibles offer almost as many features as top-of-the-range IBMs, your image is all you have left to compete on. So Singapore Airlines promises us “a great way to fly” and IBM offers “solutions for a small planet”.

---Think Big---

The beauty of good global advertising campaign is that it can be used to great effect over a period of many years and still seem fresh. Global image making, however, is a lengthy, costly and, to some extent, risky business. Bringing together the best creatibe talent in the advertising industry usually ends up costing the earth. These days there is growing opposition to the power of the world’s biggest brand names. And industry critics of global ads point out that for the majority of brands, global, advertising is not the answer. Though the world is getting smaller by the day, few companies, even multinationals, have true global status and most mass-marketed’ products actually sell to fewer than five percent of the masses. But planet and to reach them you’ve sometimes no option but to ‘thing big’.

2 Answers

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  • 1 decade ago
    Favorite Answer

    ---Minimalist Approach---極簡的方法

    究竟是什麼使得全球化廣告如此的令人注目及難忘?答案有部分在於把訊息減少到一個最低的限度,在於讓圖片、音樂以及一個很強、卻簡單措辭的觀念取代了產品的說明。確實,品牌形象常常會在真正考慮到產品時才會單獨具有說服力,

    它必須是如此。當低成本、沒有精緻服務的航空公司會像一流的業者一樣快的將你從A帶到B,便宜的組裝電腦提供跟頂尖業界IBM具有一樣多特色,你的品牌形象就是你唯一可以跟他們競爭的了。因此新加坡航空承諾我們『舒服雅致的飛行』而IBM提供『小行星的解決方案』。

    ---Think Big---(放寬視野)想遠一點

    全球性廣告活動之優點在於充分運用了一段時間後仍然看起來新穎。不過,製作全球形象是一個冗長的、花錢的、以及在某個程度來說是危險的生意。把廣告界最有創意的才子們聚集在一起要花掉一大把錢。最近對於世界最大的品牌有些相反的意見。產業評論家指出,對於大多數全球化品牌,廣告並不是他們要的答案。雖然世界逐漸變小,少數的公司,甚至具有真正的全球地位及絕大多數的大眾市場產品的跨國企業,真正也只能銷售少於百分之五的大眾。但是要去摘取星星,你有時候是沒有選擇,只好放寬視野想遠一點了。

    請參考~

    Source(s): 自己的翻譯
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  • YEN
    Lv 4
    1 decade ago

    --最速簡的解決方式--

    那麼到底是什麼讓瞏球廣告如此的令人注目並無法忘懷呢?

    答案的一部份就是將訊息最簡化,讓圖像,音樂及一句簡短的關鍵概念代替產品敘述. 事實上, 品牌意像常能單獨地強化對產品的任何興趣. 它也必須能. 當廉價航空能像主流航空公司一樣快地你自a點到b點時,當廉價電腦也能供幾乎和頂級ibm電腦一樣多的功能時,你的品牌形像就是你僅存的競爭利器.

    所以新航保證你有一個(美好的飛行方式)ibm提供(小星球(指公司等..)的所有解決方法).

    想大一點.

    好的瞏球廣告活動之美乃在於它能很有效的使用多年仍顯新鮮.然而瞏球形像的創造卻是一個費時,費錢,某方面而言,有風險的事. 把最有創意的人才聚在廣告工業最後常耗費鉅資.

    近年,對世上最有名有品牌的力量也常有不斷升高的不同意件.

    瞏球廣告的評論者指出,對主要品牌而,瞏球廣告並解答.雖而世界日漸變小,極少公司,連跨國公司也没有真正的(跨國).多數大眾市場的產品事上只賣給少於5%的大眾.

    不過計畫並去接觸這些大眾你有時除了(想大一點),没有其他選擇.

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