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benetton occasionally put controversy aside and ran more mainstream ads. In 1995, the Chiat/Day agency created a television campaign that featured models posing and dancing against a white background while a voiceover presented the models' thoughts. In mid-1997, a new print campaign featured individual... show more benetton occasionally put controversy aside and ran more mainstream ads. In 1995, the Chiat/Day agency created a television campaign that featured models posing and dancing against a white background while a voiceover presented the models' thoughts. In mid-1997, a new print campaign featured individual close-up portraits of young people from around the world juxtaposed with photos of Benetton apparel on the facing page. Benetton also teamed up with the United Nations for a campaign keyed to the International Year of Volunteers 2001. In 1998, aiming to boost sales and reach a broader market in the United States, Benetton reached an accord with retailer Sears, Roebuck and Co. A new, lower-priced clothing line, Benetton USA, was created especially for Sears.
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