Benetton occasionally put controversy aside and ran more mainstream ads. In 1995, the Chiat/Day agency created a television campaign that featured models posing and dancing against a white background while a voiceover presented the models' thoughts. In mid-1997, a new print campaign featured individual close-up portraits of young people from around the world juxtaposed with photos of Benetton apparel on the facing page. Benetton also teamed up with the United Nations for a campaign keyed to the International Year of Volunteers 2001. In 1998, aiming to boost sales and reach a broader market in the United States, Benetton reached an accord with retailer Sears, Roebuck and Co. A new, lower-priced clothing line, Benetton USA, was created especially for Sears.
Benetton偶爾也會把大膽具爭議性的廣告放一邊然後做一些比較符合主流的廣... Roebuck and Co達成一項協議，一條創新的, 低單價的成衣產品線，Benetton USA，專門為Sears 而創立出來。