請大家幫忙中翻英~一段關於品牌的定義

品牌囊括一切,包含顧客在使用產品或服務的整個經驗中,所產生的有形及無形的利益。這個經驗包括任何有關產品或服務的傳遞,和顧客溝通的行銷過程,如品牌名稱、設計、廣告、產品或服務本身、經銷通路及聲譽。

1 Answer

Rating
  • amigo
    Lv 5
    1 decade ago
    Favorite Answer

    Brand represents a total concept, covering such elements as tangible

    and intangible benefits resulting from the comprehensive experience

    of using products or services. This experience includes anything

    related to the transfer of products or services as well as the marketing process of communicating with customers, such as brandname,

    design, advertisement, product or service itself, distribution channels

    and reputation.

    ==========

    1) 我的翻譯用了許多非常專業之用語與句型, 希望你能懂.

    2) 本人有十餘年貿易經驗.

    希望幫上忙.

    from: jmclin8@yahoo.com.tw

    Source(s): myself
Still have questions? Get your answers by asking now.