房東 asked in 社會與文化語言 · 1 decade ago

中翻英(廣告簡介) 請高手幫忙一下

廣告

是「廣而告之」的簡稱,可以泛指一切不針對特定對象的公告,包括公益廣告、旅遊廣告、商業廣告等等。然而,日常生活中所說的「廣告」往往特指商業廣告,即用於推廣貨品、服務、或理念的付費公告。

目的

在於勸說或告知大眾,以引發購買、增加品牌認知、或增進產品的區別性。

途徑 - 創造產品品牌

當足夠的品牌忠誠度建立之後,不用花費過多的廣告費用就可促使消費者很容易忽視本產品的價格,忽視競爭對手的產品,只關注本品牌的產品,並且很高興向該企業提供建議和意見。

例如「NIKE」這個品牌就象徵了年輕活力的運動系列產品。最成功的品牌建設是將該品牌名稱和標識融入日常生活中,融入生活用語中,成為一類產品的代名詞。

DIOR

創辦人:Christian Dior

1947年二次世界大戰後,Christian Dior舉辦了第一次的服裝秀,他所設計的服裝大膽地凸顯女性身段的婀娜多姿:不但運用精巧的肩線凸顯豐潤的胸型,更緊縮腰部線條、並在臀部加墊,使得充 滿女性魅力的身體線條毫無保留的展現在世人面前。這就是舉世聞名的“New Look”造型,這項大膽創新的設計雖然被當時的保守人士頗為詬病,卻在一改戰後社會蕭條、頹廢的氛圍,給人們帶來精神上愉悅的華麗風格。

興起

John Galliano,來自英國的他大膽革新,把牛仔、街頭文化等元素巧妙的融合到高雅的Christian Dior服裝中,成功地將DIOR改造成走在潮流尖端、引領全球流行時尚的前衛品牌。

上述為中文原稿,可以麻煩各位高手幫忙一下嘛

1 Answer

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  • 1 decade ago
    Favorite Answer

    Advertise

    Is the brief name of "wide and sue it", can indicate generally everything not to aim at announcing of particular object, include the advertisement of the public welfare advertisement, tour advertisement, business etc..However, the "advertisement" said usually points a business advertisement especially in the daily life, then is used for expanding paying of goods, service, or principle to announce.

    Purpose

    Lie in persuading or tell the public to purchase, increase by causing brand cognition, or promote the differentiation of product.

    Path- Create product brand

    After enough brand loyalty builds up, don't need to cost excessive advertisement expenses and then can urge the consumer ignore the price of this product very easily, ignore the product of rival, only pay attention to the product of this brand, and very happy provide suggestion and opinion toward that enterprise.

    For example the brand in"NIKE" symbolized exercise series product of young vitality.The most successful brand construction integrates the brand's name and marking into the daily life and integrates into life terminology and becomes a type of pronoun of product.

    DIOR

    Founder:Christian Dior

    1947 after the World War II, Christian Dior held the first-time clothing show, the clothing designed by him boldly highlights female figure of graceful and charming:Not only make use of delicate shoulder line to highlight a plentiful smooth chest type, tighten loins lines more and also add mat in the hip, the display making the body lines of the Chong full and female charm without any reservation is in the people of this world in front.This is"New Look" shape of world famous, although the design that innovates boldly is at that time kept a personage

    Source(s): 網頁
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