It's supposed to burn for a little, and then it soothes it. I LOVE carmex so much. Seriously, I had extremely chapped lips once and it hurt so bad and they were bleeding, and I put on some carmex and literally two hours later they were back to normal, perfectly healed. I love them. But if it hurts for a long while, you may be allergic to something in it, so I wouldn't use it again.