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Secondly, according to Rogers, the rate of adoption depends on many factors, including relative advantage, complexity, and compatibility. For example, a mobile combines with a camera, a PDA and an mp3 may quickly attract innovators to buy it. It is also said that the more advantages which consumers identify the more adoptions and diffusion may happen. In addition, compatibility relates to a new product may be adopted earlier if consumers are persuaded by the compatibility of the product profit. For instance, skin care products which have skin whitening performance can easily catch most Taiwanese female consumers’ attentions. Finally, if a new product is more complex to understand how to use it, it may delay the time of adoption. Consequently, it seems that effective communications of product profit as well as easy use are main reasons for a new product launch to become successful.

In conclusion, as has been discussed above, diffusion theory can be a useful tool for the majority of marketers to manage their new products launch. The experiences of trying a new product from innovators and early adopters provide firms information about whether they should change marketing strategies or nor. Moreover, the theory also highlights that key successful reasons, which are promote product profit and easier for consumers to adopt, for marketers to take into consideration when they plan or manage a new product launch.

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  • Ben
    Lv 6
    1 decade ago
    Favorite Answer

    Secondly, according to Rogers, the adoption rate depends on many factors, including relative advantage, complexity, and compatibility. For example, a mobile phone combinedwith a camera, a PDA and an MP3 may quickly attract innovators to buy. It is also said that the more advantages which consumers identify, the more adoptions and diffusion may happen. In addition, compatibility related to a new product may be adopted earlier if consumers are persuaded by the compatibility of the product's profitability. For instance, skin care products which have skin whitening performance can easily catch most Taiwanese female consumers' attentions. Finally, if a new product is too complex for comsumers, it may delay the time of adoption. Consequently, it seems that effective communications of product profitability as well as easy use are main reasons for a new product launch to become successful.

    In conclusion, as has been discussed above, diffusion theory can be a useful tool for the majority of marketers to manage their new products launch. The experiences of trying a new product from innovators and early adopters provide firms information about whether they should change marketing strategies or not. Moreover, the theory also highlights that key successful reasons, which are to promote product profits and easier for consumers to adopt, for marketers to take into consideration when they plan or manage a new product launch.

    Source(s): myself
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