Why are the (key) lanyards "twisted"?

i dont know how to explain this question online but it's been bugging me. http://cgi.ebay.com/Elvis-Presley-Lanyard-NEW_W0QQitemZ120249988391QQihZ002QQcategoryZ3628QQssPageNameZWDVWQQrdZ1QQcmdZViewItem look at the end of the lanyard (opposite end of the one that has the key chain). why don't people... show more i dont know how to explain this question online but it's been bugging me.

http://cgi.ebay.com/Elvis-Presley-Lanyard-NEW_W0QQitemZ120249988391QQihZ002QQcategoryZ3628QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

look at the end of the lanyard (opposite end of the one that has the key chain). why don't people just un-twirl it so it can be flat? well I hope you understand what im asking.
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