If the food corporations are engaging in unethical conduct?

What can the consumers(meaning us) do to modify their behavior? Not saying that we're all consumers of the fast food restaurants or anything like that. Can the conduct of an individual have an impact on a company's practices? Why is a company most likely to change its conduct? To generate public goodwill?... show more What can the consumers(meaning us) do to modify their behavior? Not saying that we're all consumers of the fast food restaurants or anything like that.
Can the conduct of an individual have an impact on a company's practices? Why is a company most likely to change its conduct? To generate public goodwill? To respond to its employees' concerns? To address diminishing profits?

PS: I am mainly interested in hearing the reason(s) to why you think that way.
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