Logistics & Supply Chain Management 的問題～～（２０分）
St Valentine's Day, Easter, Christmas put extreme pressure on the activities within the supply chain by requiring the right products in the right place at the right time.
What is the effect, of this increased demand at particular times of the year, on the supply chain and how do companies meet the challenges? Support with reference to examples of real companies.
- 1 decade agoFavorite Answer
Q: What is the effect, of this increased demand at particular times of the year, on the supply chain?
A: While the demand can not be easily predicted, the special demand is heavily affecting the production planning, transportation arrangement. On one hand, the conpany is trying to reduce the inventory as they can not be sold after the day, on the other hand, the shortage cost is big and the company aims to fulfil the demand as much as possible.
Q: How do companies meet the challenges?
A: Scientific Demand Forecasting (Modelling), MRP (By using the demand forecast + MSP + BOM), JIT, marketing research
Q: Example: You can refer to Li & Fung. There are a lot of the study for L&F business model