I could not agree more. I travel a lot for my job, and I lived in Germany, Austria, and France when I was in high school and college. We have the worst coffee.
Call me a spoiled snob, but ever since college, I have been spending ridiculous amounts of money on good coffee because I can't stand the stuff that we call coffee. I can't believe that most people here think that Starbucks is good coffee.
I think we should blame our obsession with convenience, good bargains, and our fast-paced lives. The stuff that comes in cans is really low-quality and it's disgusting, but it's cheaper and quicker than grinding your own beans. Plus, that's the stuff that most people have been drinking their whole lives, so they don't know any better.
Also, everybody is obsessed with getting more bang for their buck.If people were served a 4 oz cup of proper coffee, they'd feel cheated because they didn't get their jumbo mega venti 40 oz cup.
Furthermore, a lot of people drink coffee just for the caffeine buzz and just gulp down their 20 oz of disgusting coffee and go on with their life.
I went trough graduate school and I lived on caffeine, so I understand why somebody would just drink it for the caffeine and not for the taste.
For us, coffee is much more of an addiction than a relaxing ritual. When you take 20 minutes to drink a cup of cappuccino, you notice the flavor much more than when you gulp it down while driving.