Why the Watchtower talks about the grace as " undeserving kindness" and yet they teach?

this God's undeserving kindess is going to those who deserve it??

"We want to give deserving ones the opportunity to learn of Jehovah's undeserved kindness and the kingdom hope"
-Our Kingdom Ministry, December 1993, page 7
Update: Moses Beyond: Luckily true Christianity is in all those countries too. You are bragging on eternal damnation for those who you lure into your cult.
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